greyabm
Marketing
How GreyABM Helped a SaaS Startup Book More Meetings and Close Bigger Deals
AS
Ajay Salve
5 min read
A fast-growing AI-powered SaaS startup had a great product but struggled to get in front of the right buyers. With limited time and resources, they needed a smarter way to generate demand and bring in high-intent leads.
The Challenge
Despite a strong product, their sales pipeline was inconsistent.
Cold outreach wasn’t landing meetings
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Cold outreach wasn’t landing meetings
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Paid ads were expensive with low conversion rates
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Enterprise buyers took too long to engage
GreyABM’s Approach
We built a lean but powerful demand generation strategy that fit their startup’s needs
Targeted Account-Based Marketing (ABM):
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Researched ideal customers, CIOs, CTOs & Heads of Analytics.
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Personalized email & LinkedIn messaging to start real conversations
Content That Builds Trust
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Created quick, insightful one-pagers & case studies
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Used thought leadership posts on LinkedIn to warm up leads
Smart Paid Ads
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Ran small, hyper-targeted LinkedIn campaigns
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Retargeted website visitors to keep them engaged
AI Automation for Better Follow-Ups
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Set up automated workflows to
re-engage warm leads
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Used data signals to reach out at the right moment
Results
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20-30% Increase in sales-qualified leads (SQLs) per quarter
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2X Higher engagement on LinkedIn
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20+ Meetings booked with enterprise decision makers
Client Testimonial
"GreyABM has been a reliable partner with a brilliant team that helped us run targeted campaigns and connect with the right people. They’ve been a trusted ally every step of the way.” - CRO, SaaS Startup
Curious how GreyABM can transform your lead management? Let’s connect!